Casinos have recently been popular as locations for movies like “Oceans 11”, however slot machines and roulette tables have been identified with them since long. Besides all other things casinos are excellent one-stop locations for a variety of entertainment options. People believe casinos attract famous name entertainment found only in large cities or exclusive shows nowhere else found.
Short-term performances hosted by casinos; include pop groups in between their tours or permanent or extended run shows. Latest trend being, to build larger million dollar theaters, designed specifically for a single show.
Some acts are associated pretty closely with casinos. Penn & Teller, Cirque du Soleil, and David Copperfield though also known for TV shows and live performances, are yet still known for their casinos only. To get a newer audience base casinos are looking for more entertainment options. Cabarets though shall remain as a prominent option Broadway shows are troop setting up at casinos.
Family oriented options are also being tried as an option and are becoming popular, as some casinos are eager to be known as destinations for family vacation. A lot of shows with high adult content have been modified to make them acceptable for a younger audience also.
However casinos shall always keep there original moneymaking shows intact, despite all the changes creeping in. Big name singers like Celine Dion and Elton John are joining the band of performers, signing long-term contracts with casinos. Sports fans gathering for boxing shows remain a constant Friday night fixture. Showgirls and casinos shall always be one steady relationship.
It is seen as an extension to the existing work they are doing. This can be technically termed as value addition or sales promotion. Whatever one may call it but the fact remains that the sole purpose of this exercise is to get the masses to the casinos. Many of the casinos are trying to create the scenes of the past in front of the customers giving them a nostalgic sense. So you might end up sitting with the pharos at the dinner table or might be found playing with the dukes and the duchess’.
The major shows in the world are coming to the casinos. This is not only popularizing the casino culture but also vitalizing the experience of the customers who come to seek entertainment with betting. The pricing of these has been made affordable to attract more and more people from the various strata of the society. Incentives to the children are acting as promotional methods and are very successful. Adding to all these are the glamorous events like boxing fixtures etc. that take place at the gambling hubs.
All one can imagine is that the gambling related travel becoming the mainstay of tourism. If so happens the whole world will have to change their brochures and include entertainment providing casinos as their Unique Selling Proposition. Gambling is here to stay and the more glamorous it is made the more following it will have. if you can bring them to the casino you can make them throw some money on the table.